Medical Director
MEDICAL DIRECTOR · SPECIALIST
Welcome to NB Plastic Surgery
Dr. CHO HONG KYU, Chief Surgeon
NB Plastic Surgery Clinic understands the change you want, analyzes the structure, proportion and harmony of the face and body, and designs the balance that fits you.
Located at the heart of Gangnam's plastic surgery district near Sinsa Station, our equipment and specialist medical team are here to support the change you are looking for.
자연美·자신感
CHO HONG KYU, Chief Director
CHO HONG KYU, Chief Director
As a board-certified plastic surgeon and adjunct professor at Ewha Womans University College of Medicine, Dr. Cho Hong Kyu has set new standards in body contouring. Beyond simple fat removal, he has presented extensively at domestic and international conferences in the field of 3D body design, which preserves muscle structure and natural contours.
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25 Years of Focus, One Design for One Person
NB's surgery is not a simple procedure but the realization of precise design. 25 years of clinical experience have given a deep understanding of how a single decision, a single touch, impacts a patient's daily life.
The design crafted in consultation is realized exactly in the operating room. Designer and surgeon being the same person — that is NB's greatest strength.
Safety Protocol
- ·8-hour pre-surgery fasting guidance
- ·Pre-op ECG · blood work
- ·Sleep anesthesia monitoring
- ·Director-led post-care follow-up
Not Parts, but the Connection of Lines
We first listen to the patient's lifestyle and body flow. Then, through ultrasound analysis, we examine fat layers and muscle structures, designing a personalized 3D plan that considers the connection between body areas rather than individual parts.
"Three-dimensional, not linear" — we adapt the line connections discovered through 25 years of clinical experience to each patient's individual flow.
Design Approach
- ·Ultrasound Analysis — the thickness of the fat layer and the muscle structure are checked
- ·3D Personalized Design — reflecting individual body type and lifestyle
- ·Connected Areas — Signature 7 integrated line design
- ·Result-Centered — design for the patient's line, not price competition
Small but Precise
Ultrasound-Based 3D Design
Pre-operative ultrasound analyzes fat layer thickness and muscle structure to create a personalized 3D procedure map.
Balanced, Natural Results
We reduce excess and fill deficiency, pursuing natural body changes that are never overdone.
Minimal Scar Strategy
Surgical techniques designed to minimize incisions shorten recovery time and minimize scarring.
Surgeon-Led Design
A surgeon-led system, where the same doctor designs and operates, reduces the variation that arises between planning and surgery.
Academic Conference Lectures
Academic Activities
Sharing scholarly achievements by presenting the latest body contouring techniques at domestic and international plastic surgery conferences.
April · APS 2023 International Congress — Invited lecture on female back-line body contouring
대한미용성형외과학회· Korean Society of Aesthetic Plastic Surgery (KSAPS)
April · InterContinental Parnas — APS 2018 Symposium — Six-pack abdominal contouring presentation
대한미용성형외과학회· Korean Society of Aesthetic Plastic Surgery (KSAPS)
May · Singapore Suntec City EXPO — Gender Aesthetic Congress 2015 — Male six-pack & female 11-line abs + hip contouring presentation
아시아성별미용의학학회· Gender Aesthetic Congress Asia (hosted by SAPS)
April · Seoul Riviera Hotel — Time Hunter invited lecture
타임헌터 초빙
September · Singapore Suntec City — Aesthetics Asia 2013 — Male abdominal & gender-typology contouring presentation
에스테틱스 아시아 (Plastic Surgery Conference)· Aesthetics Asia 2013 — Plastic Surgery Conference
November · Invited symposium — Lecture on male six-pack abdominal contouring
대만 미용성형외과 학회· Taiwan Society of Aesthetic Plastic Surgery (TSAPS)
September · Invited archive symposium — Aesthetic body-contouring medicine
싱가포르 성형외과 협회· Singapore Association of Plastic Surgeons (SAPS)
September · COEX · MIPS 2010 — Female abs / six-pack / male body-line presentation
최소침습 성형외과학회· The Association of Minimal Invasive Plastic Surgery (MIPS)
September · Invited lecture — Strategic framework of fat analysis
싱가포르 동남아 피부미학회
April · Hong Kong — SmartLipo MPX — Lipid-agent lecture for fat reduction
광둥성 의학회· Guangdong Medical Association (GDMA)
Moments from the Podium
25 Years of Clinical Excellence
NB's academic activities — from 2009 SmartLipo launch to 2011 Taiwan TAPSA
2010 . 04 — China · Guangzhou Medical Conference
Guangzhou Medical Conference Invited Lecture
Featured Lecture · Premium Invitation
2009 . 09
SmartLipo MPX Launch
Grand InterContinental
2010 . 01
ALSA (Autologous Protein Filler) Seminar — Invited Lecture
Catholic Medical Center
2010 . 09
MIPS 2010 — Six-pack Plasty
Coex
2010 . 09
MIPS 2010 Lecture
Coex Podium
2011 . 09
Singapore AAC Lecture
AAC Podium
2011 . 11
Taiwan TSAPS Lecture
TSAPS Stage
Foundation 01
Body Contouring Principles — International Conference
Foundation 02
Body Design Lecture — Domestic Conference
2011.11
Taiwan TSAPS
HD Slide
2011.11
Taiwan TSAPS
Doctors
2011.11
Taiwan TSAPS
Booth
2010.09
Buulkyung Dermatology Symposium
Slide
2010.09
Buulkyung Dermatology Symposium
Audience
2010.09
Buulkyung Dermatology Symposium
Podium
2009.11
ALSA (Autologous Protein Filler) Workshop
63 Building
2009.11
VASER HI-DEF Launch
Lecture
2009.11
VASER HI-DEF Launch
Audience
2009~2023 · 25-Year Lecture Journey
Global Medical Network
18+ Countries · 2002~2011
NB's global identity, built with medical professionals worldwide
2009 . 06 — Japan · Dr. Koji Kanno
ALSA (Autologous Protein Filler) Workshop — Korea-Japan Medical Team Exchange
Featured Exchange · Premium Network
2002 . 09 — Italy
Dr. Sergio Capurro
2003 . 02 — Brazil
Dr. Clara Santos
2003 . 03 — France
Dr. Porsche
2003 . 03 — Germany
Dr. Fatemi
2005 . 04 — Germany
Dr. Hartmurt Meyer
2005 . 07 — Berlin
Multinational Network
2007 . 09 — Italy
Prof. Daniel Cassuto
2008 . 11 — Colombia
Dr. Alfredo Hoyos
2009 . 08 — USA
Dr. Richard Gentile
2003.02 · S.Africa
Dr. Des Fernandez
2003.03 · Bulgaria
Dr. Tennenbaum
2003.06 · USA
Dr. Eugene Tardy Jr.
2003.06 · USA
Dr. Dean Toriumi
2003.06 · France
Dr. McCollough
2003.06 · USA
Dr. Pastorek
2004.04 · Australia
Dr. Wang
2004.05 · Mexico
Dr. Campos
2004.09 · Brazil
Dr. Almir
2005.07 · Berlin
Multinational #2
2005.07 · Germany
Berlin Network
2005.07 · HK
Berlin Network
2005.07 · Jordan
Berlin Network
2006.10 · Philippines
Dr. Valdecanas
2007.03 · USA
Dr. Baugh
2007.04 · Taiwan
Dr. Hsu Wan Chi
2009.08 · USA
Gentile #2
2010.04 · Turkey
Dr. Cihantimur
2010.10 · HK
Dr. Ram
2011.11 · Taiwan
Exchange
18+ Countries · Global Medical Network
Where NB's 25-Year Journey Began
2002 — Foundation Years
NB's medical expertise that began with overseas training and workshops
2002 . 04 — France Bordeaux
F&P Le Prus Workshop — NB's Foundation
Historical Archive · 25-Year Foundation
2002 . 09 — Italy Padova
Padova Medical Center
Platinum Peel Workshop
2002 . 09 — Italy Padova
Dr. Sergio Capurro Clinic
Timed Surgery Workshop
Foundation Years · 25-Year Journey Begins Here
NB vs Large Hospitals
"NB Plastic Surgery Clinic understands the change you want, analyzes the structure, proportion and harmony of the face and body, and designs the balance that fits you."
자연美·자신感
NATURAL BEAUTY PLASTIC SURGERY
NB PROCESS
From consultation to recovery
The NB process
STEP 01
💬Online pre-consultation
Via KakaoTalk, WhatsApp, or email Inquire with photos Prompt initial guidance
→STEP 02
🏥In-clinic consultation
One-on-one consultation with the director Body analysis and surgical planning Cost and schedule guidance
→STEP 03
🔬Pre-operative examination
Blood tests, ECG, and more Thorough safety examinations Fasting for 8+ hours
STEP 04
⚕️Surgery performed directly by the director
A principle of 1–2 procedures per day Meticulous surgical process Performed directly by the director, without proxy surgery
→STEP 05
🌿Basic post-operative care
Swelling, lump, and scar care Including soft mesotherapy and laser Provided as standard
→STEP 06
✨Follow-up & additional care
Follow-up treatment directly by the director 50% discount on additional care Committed through the recovery process
The doctor you first meet is the same doctor in the operating room too
From consultation to recovery, the director personally oversees your care
WHY NB
Why choose
NB Plastic Surgery
Performed directly by a specialist with 25+ years of experience
The board-certified plastic surgeon you meet at your first consultation is the same surgeon in the operating room. Surrogate and ghost surgery are strictly prevented as a matter of policy.
A principle of 1–2 surgeries per day
We strictly limit the number of daily surgeries to focus on careful, safe procedures. The surgeon operates while at their best physical condition.
Basic post-operative care included
Care for swelling, firmness, and scars is included as standard. We support you through to recovery.
Thorough pre-operative screening
We carefully follow pre-operative testing and fasting of 8 hours or more. Safety comes first.
NB Plastic Surgery — committed to your care through recovery
Book a consultation →NB AFTER CARE
As important as the surgery itself:
Post-operative care
At NB Plastic Surgery, we give full attention not only to the surgery but also to post-operative dressing and aftercare, aiming to support the best possible results.
The aftercare below is provided as standard after surgery.
01 · 4 swelling-care sessions
Swelling recovery care
- Versa Clear light therapyVersa Clear
- U-Cell standing-wave circulation careU-Cell
02 · 4 firmness-care sessions
Easing firmness and fibrosis
- Radiofrequency massage care
- Soft-meso injection, 2 sessionsHelps shorten fibrosis · additional fat reduction
03 · 2 scar laser sessions
Minimizing scars
- MiXto Evolution fractional laserMiXto Evolution · CO₂ Fractional
04 · Rigorous surgical principles
A safety-first system
- Managed schedule of 1–2 surgeries per day
- Thorough pre-operative screening · fasting of 8 hours or more
- Surrogate and ghost surgery strictly prevented as a matter of policy
- The head surgeon personally handles consultation, surgery, and follow-up care
If you would like additional care beyond the standard number of sessions, patients who have had surgery at our clinic can receive the same aftercare services at a 50% discount.
Come meet us in person
The director personally analyzes your body type and proposes the optimal procedure plan.